Getting from prototype to volume is the real make-or-break time for EVs. If you look at the US, only Tesla, Rivian and Lucid have made the leap. Dozens of companies revealed concepts, show cars and prototypes, but stumbled getting to any sort of volume.
The Capex for volume production is huge, persuading suppliers to work with you is challenging, and it is where all those design decisions come back to haunt you, as you figure out how to assemble it all together at 10-20 jobs an hour for a premium EV.
Juicero is the perfect case study in solving problems that don't exist. The problem wasn't "juice is hard to make" the problem was "we need to justify a $120M valuation." investor demand is not customer demand.
Getting from prototype to volume is the real make-or-break time for EVs. If you look at the US, only Tesla, Rivian and Lucid have made the leap. Dozens of companies revealed concepts, show cars and prototypes, but stumbled getting to any sort of volume.
The Capex for volume production is huge, persuading suppliers to work with you is challenging, and it is where all those design decisions come back to haunt you, as you figure out how to assemble it all together at 10-20 jobs an hour for a premium EV.
Kitchen gadgets are my favorite!
Used to be on late night TV commercials, some even special long run like a 12 minute short story
Juicero is the perfect case study in solving problems that don't exist. The problem wasn't "juice is hard to make" the problem was "we need to justify a $120M valuation." investor demand is not customer demand.